June 12th | Grand Launch of MERCANVEE Lighting’s New Outdoor Collection at Guangzhou Shangri-La Hotel

MERCANVEE Lighting held its grand "Outdoor New Product Launch Event" at the Guangzhou Shangri-La Hotel. Distributors from across the nation gathered to witness the debut of MERCANVEE’s all-new outdoor series, marking a new chapter in the brand’s journey within the landscape lighting sector.

New Product Lineup: Landscape Lighting Series

At the event, MERCANVEE Lighting unveiled its groundbreaking Landscape Lighting Series, designed for diverse applications including courtyards, parks, and scenic gardens. Featuring a richer product portfolio, superior optical performance, and enhanced material craftsmanship, this series establishes MERCANVEE’s new market strategy: "Professional Architectural Lighting + Landscape Lighting."

Opening Address by Chairman Li Guixiang

Chairman Li Guixiang reflected on MERCANVEE Lighting’s 13-year journey of steady growth and continuous innovation. From early single-product offerings to today’s comprehensive multi-series matrix—spanning 30mm aperture fixtures, 05 two-line track systems, 07 four-line track systems, the newly launched Landscape Series, and the expansion into smart home lighting—MERCANVEE has consistently upheld its philosophy of "Win-Win, Altruism." This year, the brand positions its outdoor series as a strategic breakthrough, partnering with distributors to expand its global footprint.

Design Support Insights by Zhong Zhiling, Mocowe Design

Zhong Zhiling, representing MERCANVEE’s key design partner Mocowe Design, shared insights on enhancing project efficiency through integrated product solutions and lighting design, empowering distributors with competitive design support and service guarantees.

Global Strategy Overview by Myra Tsui, Head of International Business

Xu Zishan outlined MERCANVEE Lighting’s overseas expansion strategy, highlighting differences in product preferences, application needs, and aesthetic standards between domestic and international markets to help distributors align with the brand’s global vision.

Product Launch Keynote by Alex, CEO

General Manager Li Zhipeng introduced the star of the event—the Landscape Lighting Series—detailing its design philosophy, application positioning, and market policies.

Product Positioning:
The series merges "Professional Architectural Lighting + Landscape Lighting," focusing on ambient lighting for leisure greenbelts, scenic pathways, and private courtyards. This represents a leap in MERCANVEE’s product depth and application versatility.

Six Core Advantages:

1. Comprehensive Portfolio: Covers floodlights, wall washers, in-ground, lawn, and path lighting—balancing standard project needs with high customizability.
2. Premium Materials: Features top-tier outdoor materials like 316 stainless steel and pure bronze for weather resistance and aesthetics, plus cost-effective aluminum alloy options.
3. Refined Craftsmanship: Indoor-grade manufacturing standards ensure exquisite finishes and standout details.
4. Modular Design: Flexible, DIY-friendly components offer "designer-centric" lighting effects.
5. Efficient Supply Chain: Optimized production and inventory enable faster project delivery.
6. Competitive Policies: Tailored distributor support for enhanced market agility.

Innovation Highlights:
Breakthroughs in optical performance and technology allow precise, versatile light expression in landscapes. MERCANVEE will collaborate with distributors to build a "Landscape Lighting Ecosystem" centered on professionalism, efficiency, and aesthetics—empowering partners to secure high-end projects.

Industry Forum Sessions

Themed forums on Smart Lighting, Luxury Residence Lighting, Hotel Lighting, and Boutique Hotel & Restaurant Lighting featured top distributors sharing real-case project experiences, offering valuable insights to attendees.

Smart Lighting

 Luxury Residence Lighting

 Hotel Lighting

Boutique Hotel & Restaurant Lighting

Awards Ceremony

MERCANVEE Lighting honored outstanding partners with four awards:

Rising Star Partnership Award

Excellence in Partnership Award

Gold Partnership Award

Outstanding Contribution & Gold Consultant Award

Closing Celebration

The event culminated in a gala dinner at the Shangri-La Hotel, celebrating the successful launch and fueling confidence for MERCANVEE’s next phase of market expansion.